Does your business employ messenger marketing? It’s definitely a wise thing to do, as messenger is by far the fastest way of maintaining contact with your customers who are scattered around the globe.
This application enables you to send messages with sponsored content to your clients, through which you will promote your products, offer discounts or simply share fresh news. In addition, your buyers will become knowledgeable about your products and more likely to purchase something.
For marketing purposes, messenger marketers use chatbot, software which carries out conversations with shoppers. Its automated nature allows you to be available for your clients at all times. Applying this marketing strategy means connecting with your customers on a more personal level. No other strategy offers such a perk. On https://smartbotmarketers.com, you will find insight into its benefits.
What is the real importance of messenger marketing for your business?
Higher open and click rates
Unlike the other social marketing methods, this one appeals to buyers, because they don’t lose precious time waiting for response from the seller. It’s enough to pose a question and the chatbot will immediately provide them with an answer.
The answers are always simple, easy to understand and follow. Chatbot communication differs a lot from let’s say, e-mail communication, where the conversation doesn’t happen momentarily.
Collecting clients’ data
Have you ever wondered how some sellers know your preferences? It’s possible through chatbot. This marketing tool gathers all kinds of information on the customers, including where they live, what type of device and browser they use etc.
Based on this data, you can create various profiles of various groups of customers. These profiles will guide you when you are sending promotional offers to them. Thus, your chances of selling your products are becoming higher.
Personal approach
Personal approach is the characteristic which makes this marketing strategy so efficient and increases your click rate. Shoppers get customized offers based on their preferences. This makes them feel satisfied and important.
You can find out what your customers like by asking them questions. From their answers you can create tags and put every customer to a suitable tag list. Later on, you can use this tag list to send relevant information to them.
Payment option
Chatbot does not only provide customers with the latest updates on your range of products, but it can also take care of the payment procedure. It is designed in a way to receive payments. If shoppers find some of your offers attractive, they can buy the item immediately through chatbot.
They are redirected to a new window where they enter the necessary information. The paying process can be done through PayPal or directly from a bank account. This strategy is simpler and less time-consuming for buyers.
Getting the most out of social media
Messenger is undoubtedly a huge platform where you can connect with existing clients or find new leads.
Why not combine messenger with other platforms for bigger marketing success?
You can combine it with the Facebook platform in a way that Facebook users get a message from your chatbot after clicking or commenting on a previously designed post.
You can also promote it by placing the link in e-mails, under some videos or even in advertisements. If you want to read more tips on digital marketing success from marketing experts click here.
Sending relevant information to buyers
By using messenger marketing you won’t have to worry about your clients not being up to date. They will always be provided with the latest info on your products, specials, daily or monthly offers, period of discount etc.
And they don’t even need to contact the chatbot, it will reach them. Whenever there is an update, it contacts the shoppers automatically. Normally, they are offered products which are chosen based on the previously gathered information.
Non-stop availability
No other marketing strategy can deliver a constant service to clients. However, chatbot is available to users round the clock, answering simple questions and sending updates. It’s highly convenient for every client.
In case some of the customers enquires require a more complicated response, then an operator will take over and answer the question immediately. You can combine both your employees and your chatbot for better customer experience.
Wrap up
There are plenty of reasons why to use a messenger marketing strategy. Messenger has become more popular and more widely used than all the other social platforms. This fact is significant for your business, because this is how you develop a network of clients.
Messenger marketing has evolved into a trend and nowadays it is vital to follow trends on the market. Unless you become one of its followers, the chances for success are lower from the very beginning. It’s one way of keeping the same level as your competition or becoming even better.
This strategy gives you the best of both worlds. With chatbots performing all of the basic interaction with clients, employees are free to invent new ways for improving the software. They are also responsible for coming up with novel ways in order to attract more buyers.
Still think messenger marketing strategy is not adequate for your business?
Rest assured that if you implement the strategy in the right way, success will be waiting for you around the corner.
There’s no reason to further wait. Start today!