You need to be careful here as a result of search engines like google discover key phrase stuffing and your web site might be penalized for it. However so long as you only use your goal keywords (and relevant synonyms) in contexts where they make sense then it is a good apply to include them into the textual content on the page.
For this reason Google continues to spend hundreds of thousands of dollars every year on enhancing their search engine and internet page indexing algorithms to make sure that their users always get the perfect and most relevant search outcomes.
The assorted Enhancement reports 26 in Search Console exhibits you what number of pages on your site we have detected with a selected type of markup, what number of instances they appeared in search results, and how many instances people clicked on them over the past 90 days.
A very good search engine marketer has a very good understanding of the short time period and long term risks involved in optimising rankings in serps, and an understanding of the type of content and websites Google (particularly) WANTS to return in its pure SERPs.
Whereas that principle is sound (when centered on a single page, when the intent is to ship utility content material to a Google person) using old school SEARCH ENGINE OPTIMISATION strategies on particularly a large site spread out across many pages appears to amplify website high quality problems, after current algorithm modifications, and so this type of optimisation without maintaining a tally of total site quality is self-defeating in the long run.
Engines like google need a unique URL per piece of content to have the ability to crawl and index that content, and to refer customers to it. Different content material – for instance, totally different products in a shop – in addition to modified content material – for example, translations or regional variations – want to use separate URLs to be able to be proven in search appropriately.