Does your business employ messenger marketing? It’s definitely a wise thing to do, as messenger is by far the fastest way of maintaining contact with your customers who are scattered around the globe.
This application enables you to send messages with sponsored content to your clients, through which you will promote your products, offer discounts or simply share fresh news. In addition, your buyers will become knowledgeable about your products and more likely to purchase something.
For marketing purposes, messenger marketers use chatbot, software which carries out conversations with shoppers. Its automated nature allows you to be available for your clients at all times. Applying this marketing strategy means connecting with your customers on a more personal level. No other strategy offers such a perk. On https://smartbotmarketers.com, you will find insight into its benefits.
What is the real importance of messenger marketing for your business?
Higher open and click rates
Unlike the other social marketing methods, this one appeals to buyers, because they don’t lose precious time waiting for response from the seller. It’s enough to pose a question and the chatbot will immediately provide them with an answer.
The answers are always simple, easy to understand and follow. Chatbot communication differs a lot from let’s say, e-mail communication, where the conversation doesn’t happen momentarily.
Collecting clients’ data
Have you ever wondered how some sellers know your preferences? It’s possible through chatbot. This marketing tool gathers all kinds of information on the customers, including where they live, what type of device and browser they use etc.
Based on this data, you can create various profiles of various groups of customers. These profiles will guide you when you are sending promotional offers to them. Thus, your chances of selling your products are becoming higher.
Personal approach is the characteristic which makes this marketing strategy so efficient and increases your click rate. Shoppers get customized offers based on their preferences. This makes them feel satisfied and important.
You can find out what your customers like by asking them questions. From their answers you can create tags and put every customer to a suitable tag list. Later on, you can use this tag list to send relevant information to them.
Chatbot does not only provide customers with the latest updates on your range of products, but it can also take care of the payment procedure. It is designed in a way to receive payments. If shoppers find some of your offers attractive, they can buy the item immediately through chatbot.
They are redirected to a new window where they enter the necessary information. The paying process can be done through PayPal or directly from a bank account. This strategy is simpler and less time-consuming for buyers.
Getting the most out of social media
Messenger is undoubtedly a huge platform where you can connect with existing clients or find new leads.
Why not combine messenger with other platforms for bigger marketing success?
You can combine it with the Facebook …