If people are sharing, liking, and so on. your content material on social media, the varied search engines take observe and give you a lift in the search rankings for it. Search engine optimization is the apply of getting focused traffic to an web site from a search engine’s organic rankings. Common tasks related to SEO embody creating high-quality content, optimizing content material round specific keywords, and building backlinks. Black hat SEO attempts to improve rankings in ways which are disapproved of by the main search engines, or involve deception.